Cold Cash for Warm Hearts


Cold Cash for Warm Hearts
101 Best Social Marketing Initiatives
by Richard Steckel, Elizabeth Ford, Casey Hilliard, and Traci Sanders

Keep this reference on hand to creatively promote your organization for years!

Today's most innovative companies and nonprofits remain successful through collaboration, creativity, and finding ways to advance the common good. Find hundreds of fresh, exciting ideas in this one-of-a-kind book to develop your:
  • marketing campaigns
  • promotions
  • events
  • products
  • services
  • memberships, and more.
Each of the 101 Initiatives feature an overall strategy, followed by many ideas that can be used together or separately. Some of them work best in combination with your organization's existing initiatives. All of the strategies serve the needs of both the nonprofit and for-profit partner. Many of these ideas will work for a variety of organizations, despite their diverse missions. (See the Table of Contents below. For more than 20 years, Richard Steckel has worked across several continents, helping others develop earned income strategies, products and services. From his company's offices in Denver (USA), Melbourne (Australia), Auckland (New Zealand), Vancouver (Canada), and Surrey (England), he has helped over 200 organizations. He is the founder and president of AddVenture Network.
Price: $21.95
Format: paperback
Pages: 208
ISBN: 978-1-892696-32-8
Order number: HT200

Table of Contents

Foreword Introduction Seniors Interaction Comfort Public garden Volunteerism Retirement planning Children Outdoor adventure Advocacy Business education Education funding Minority child development Financial education Health education Community Crime prevention Culture and heritage Housing Recreatio Human relations Volunteerism Education Cultural awareness Citizenship Creativity Family involvement Young entrepreneurs Environment Animals Biodiversity Recycling Sustainability Family Parenting Volunteerism Work-life balance Health and Wellness Chronic illness Community Mental health Disabilities Museums Membership Treasures Children Imagination Management Poverty Energy aid Housing Victim Support Children Security Lifestyle Safe communities Women Stress relief Achievement Health Networking Index

What others say about this book:

"Once again, Richard Steckel provides social entrepreneurs with not only a vision, but also specific strategy steps to get there-in style! Steckel's approach grows out of years of on-the-ground experience. That experience shows in the detailed suggestions he offers those intent on combining action, advocacy and asset development. This is his latest winner!"
– Jed Emerson
Senior Fellow, William and Flora Hewlett Foundation
Lecturer in Business, Stanford Graduate School of Business
"Lots of great ideas to invite a wide variety of corporate and community players to engage in exciting and profitable community building activities."
– John Riggan
TCC Group
"Tired of the same old diet of indigestible grants, unappetizing donor appeals and stale benefit events? Many nonprofits–including yours–have the potential to earn significant income from their programs. In these 101 Best Ideas, Richard Steckel and his colleagues create the recipe for you: two parts know-how, one part creativity, and a big dash of courage. Read this book and get cooking!"
– Andy Robinson
Author of Grassroots Grants and Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits
"The pressures impinging on nonprofits are daunting: Escalating costs, diminishing resources, increased competition for charitable dollars, and a constantly expanding universe of people in need. Richard Steckel has long been recognized as one of the founders of the social marketing movement in the United States and elsewhere. He's spent a lifetime helping nonprofits and other NGOs cope, and frequently thrive, by exploring new forms of revenue-generation and new types of partnerships with government agencies, for-profit companies and other nonprofits. Now he and his colleagues have assembled 101 of the most compelling, promising and challenging social marketing ideas going-and we are all in their debt."
– Jerr Boschee
Founder and Executive Director
The Institute for Social Entrepreneurs


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