ShopHighTide Products Business Development & Fund Raising Making Money While Making a Difference

Making Money While Making a Difference

$14.95

Making Money While Making a Difference
How to Profit with a Nonprofit Partner
by Richard Steckel, Robin Simons, Jeffrey Simons, and Norman Tanen
“Nonprofit organizations have countless opportunities to align their interests with those of enlightened corporations. Richard Steckel is at the cutting edge of aligning these mutual self-interests in ways that are fun and profitable to both parties.”
– Michael L. Ainslie, President & CEO, Sotheby’s Holding

For all the talk of worsening corporate ethics, many companies are improving their social responsibility. Making Money While Making a Difference describes some of these companies, and offers business people a step-by-step way to both increase their contribution to the public good and improve their bottom line.

This clear, engaging guide to profit-nonprofit partnerships covers:

  • Choosing a cause
  • Choosing a nonprofit partner
  • Developing a campaign
  • Setting goals
  • Getting employees on board
  • Budgeting for, publicizing and evaluating the program.
Price: $14.95
Format: paperback
Pages: 251
ISBN: 978-0-9653744-9-1
Order number: HT8

Table of Contents

Introduction

Part I > Strategic Alliances: Cause-Related Marketing
1. Why Engage in Cause-Related Marketing?
2. Why Engage in Strategic Corporate Citizenship?
3. Do the Right Thing Or Else!
4. The Dangers of Strategic Alliances

Part II > Strategic Alliance Options
5. Cause-Related Marketing
6. Sponsorship
7. Premiums
8. Licensing
9. Vendor Relationships
10. Employee Volunteering
11. In-Kind Donations
12. Strategic Philanthropy
13. There Are No Rules!

Part III > A Nonprofit Primer
14. Nonprofits
15. Entrepreneurial Nonprofits
16. How to Work with a Nonprofit Partner

Part IV > How to Engage in Successful Strategic Alliances
17. Getting Down to It
18. Setting Goals
19. Picking a Cause
20. Picking a Nonprofit Partner
21. Getting Employees on Board
22. Developing a Campaign
23. One-Shot Campaigns vs. Multi-Layered Ventures
24. Budgeting for a Joint Venture
25. More than Money
26. Telling the Public What You’re Doing
27. Evaluating Your Campaign
28. Putting It All Together: A Hypothetical Campaign
29. Conclusion

Bibliography
Index

“In a time when so many corporations are searching for ways to imporove their perception in the marketplace, along with their profits, Making Money While Making a Difference makes an invaluable contribution to American business practice.”
– Joan Shapiro, Senior Vice President, South Shore Bank of Chicago
“On the subject of bridge-building between business objectives and social action, Richard Steckel is the international guru. His thinking is ingenious, imaginative, and practical. It’s logical and rational and it has a heart. In brief, I’m a fan.”
– John Drummond, Director of Communications, United Utilities

Additional information

Weight 1 lbs
SKU: HT8 Categories: ,

Reviews

There are no reviews yet.

Be the first to review “Making Money While Making a Difference”

Related products

ShopHighTide Products Business Development & Fund Raising Making Money While Making a Difference
Powered by ROXY MEDIA - TSIWebCloud - A2 Hosting