By Dr. Richard Steckel, Elizabeth Ford, Casey Hilliard, and Traci Sanders
The essential resources for social entrepreneurs
How do today’s most innovative for-profit and nonprofit organizations remain successful? Collaboration, creativity, and finding ways to advance the common good. Social marketing pioneer Richard Steckel and his co-authors bring you fresh, exciting ideas in this one-of-a-kind compendium. Put their years of experience and blockbuster creativity to work developing your marketing campaigns, promotions, events, products, services, and memberships.
ISBN 1-892696-32-0
Paperback
208 Pages
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